Hosting an international promotional event for your company can launch your company's brand, individual products, or new partnerships within an individual country or geographical region. Events can be customized to target key decision makers and influencers.
International buyers, like domestic ones, are researching companies online before seeking purchases and partnerships. Your website and social media's marketing ability to be formatted in a way that is easily accessed and understood within host country cultural norms can be critical for your brand's international success.
International Trade shows are a major investment, don't get lost in a sea of vendors and come away with little return on investment. Lead up marketing and public relations can ensure you differentiate your brand, allowing you to set up individual meetings and captive audience promotions to facilitate direct sales surrounding the show.